Meet the king of Italian car design: interview with Lorenzo Ramaciotti
Abstract/Summary
Why does Italy make prettier cars than any other nation? We ask designer Lorenzo Ramaciotti
Lorenzo Ramaciotti doesn’t look like a car designer. At least, not a car designer as we’ve come to recognise car designers in recent years. No black polo neck, no set-square glasses, no postured references to a car’s lines evoking, say, “the powerful calmness of a lion” (© Volvo styling boss Thomas Ingenlath, 2013). Ramaciotti, with his loose suit and Harry Potter spectacles, looks more geography teacher than Steve Jobs, and speaks with self-deprecating clarity unbefitting of the greatest car designer still putting pen to paper. […]