Design boss plans Hyundai’s next big splash
Automotive News, June 11 2012.
Abstract/Summary
Christopher Chapman’s goal: Refine bold styling
Every two weeks, Christopher Chapman makes the rounds at Hyundai’s Irvine, Calif., design center to see what his team has in the “corner stack.”
The “stack” is a pile of index card-sized sketches on the corner of every designer’s desk. For Chapman, Hyundai’s U.S. design boss, it’s a way to encourage his designers to keep ideas flowing. So when they’re not working on a deadline project, they’re sketching Hyundai’s future.
“It’s a designer’s duty to be dreaming,” says Chapman, 46, a former BMW stylist. “They’ve got little thumbnails going on all the time of little tiny cars … and the power of those tiny little sketches is immense. There’s such juicy material in that corner stack that we tap into.”
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