Kia’s new design identity leads to record sales
Abstract/Summary
At an event like the Los Angeles Auto Show, it’s obvious that automakers spend millions (possibly billions) of dollars competing to get a new car buyer’s attention.
From the elaborate auto show stands to the full-on multimedia presentations to the post-show new vehicle media drive events, everyone is spending big bucks to differentiate themselves in a market where the bandwidth between reliability, features and pricing is paper-thin.
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