Personal Luxury Cars of the 1970s
Abstract/Summary
As rising insurance cost and increased emissions control concerns gradually phased out the exciting high-performance cars of the late 1960′s, high-image “personal-luxury” style became the new emphasis for the 1970s.
From the “entry-level” Chevrolet Monte Carlo and Ford Elite, to the “mid-range” Pontiac Grand Prix, Mercury Cougar, Dodge Daytona and Chrysler Cordoba, sales were exploding into the hundreds of thousands. An upper-level range was represented by the traditional and larger Ford Thunderbird, Oldsmobile Toronado and Buick Riviera.
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