Interview with Pratap Bose, Tata’s design head
The Economic Times, India Times, August 20, 2014
Abstract/Summary
Pratap Bose: Tata’s design head keen to deliver Zest & Bolt with good looks & different features
Pratap Bose remembers the first time he saw the Tata Indica. “It was aquamarine blue with grey bumpers. For me, it came from another planet,” says Bose, meaning that in a good way, since it was 1998 and no Indian company had produced such a good-looking car that had been designed from the ground up.
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