Bangle: Auto design is stuck in a rut
Automotive News Europe - August 30, 2013.
Abstract/Summary
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Former BMW styling boss urges industry to change
The auto industry’s inability to look at itself objectively is stifling progress, says Chris Bangle, the influential BMW design guru who left in 2009 to establish his own independent design studio.
In an interview with Automotive News Europe Bangle said car designers are stuck in a phase he terms “mannerism,” relying on much the same approaches and elements that they have in the past.
“There is a real need for a change and that’s just not happening,” he said.
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