Restarting Car Design
ICSID, form 255/2009
Abstract/Summary
As Munich-based Professor Peter Naumann sees things, the current crisis in the automobile industry has to be seen as an opportunity for a new beginning.
In this article, originally published in form, he makes a case for a new type of automobile designer, one who is involved in the entire development process and adopts a problem-oriented approach to his work instead of merely specialising in styling.
(Source: International Council of Societies of Industrial Design)
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