Can Design Save Chrysler?
BusinessWeek - July 20, 2009.
Abstract/Summary
A recent shuffle of Chrysler Group’s design team could be just what the company needs to effect a quick turnaround after bankruptcy, industry analysts say.
The automaker has promoted three men from within to head design for its Chrysler, Dodge and Jeep brands. These freshly created positions—part of a broader restructuring effort—will report to Ralph Gilles, senior vice president of product design.
(Source: BusinessWeek)
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