The Future of BMW Design
Abstract/Summary
Designers and artistes opine on the looks of the new BMWs
New ideas are not always embraced. This holds true for automotive design. Two of the most controversial automobiles BMW has ever produced, at least in terms of their styling, are the 7 Series sedan and the Z4 roadster.
As a way of understanding the philosophy behind BMW’s design direction, and to take a different approach to its cars’ new styling, european car interviewed designers and artists both from within and outside of the automotive industry, including some involved in architectural design, product design, fashion design and fine art.
What do these designers and artists see when they view a new BMW automobile?
To lend some direction to their responses, we asked three questions: What is your background? What kind of cars do you love? And, of course, what do you think of the design of the Z4 and 7 Series?
(Source: European Car)
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