Drive Automotive Design Consultancy

Drive international automotive design consultancy | Car design studio nr London | UK

Virtual Reality Car Design Studio

Posted on Tuesday August 1, 2023 by MarkPritchard

Virtual reality is allowing design teams to develop concepts quicker and resolve issues earlier.  Drive have always looked to integrate the latest technologies, and were early adopters of VR, with a Virtual Reality car design studio set up that we have integrated into our design process.

Virtual Reality Car Design Studio

So how have we facilitated the use of the VR set up within the studio?  We are always finding new ways to use it, but within the realms of being a beneficial tool rather than being a slave to it.

To highlight the benefits of integration of VR in our process, we initiated an internal project, that resulted in this Bugatti concept, as a demonstration for our transportation and product clients.

Internal projects like this are an important to everyone at Drive, with our passion for automotive design being able to explore ideas and and especially for anything that goes fast is in our DNA. With the initial concept penned the team worked together to design, resolve and refine the concept simultaneously combining our work flows through digital sketching , Alias modelling and the VR set up.

Virtual Reality Car Design Studio

The use of VR is a great tool to check the design through the modelling development process and helps both modeller and designer.  An instant tool at our finger tips that allows us to critique and rapidly develop concepts, producing a more refined and resolved result in a quicker time frame.  Being able to view the product in this way makes you aware of the design issues you may only realise when you are standing in front of a full scale clay.  We believe that ideally every project benefits from a physical model during development, but for projects where time or budget are constrained, VR is a benefit enabling to skip stages or start the physical modelling stage from a more advanced point, speeding up the process and saving time.

We use various systems like Autodesk VRED and Unreal Engine to create the Virtual Reality experiences.  We will be very pleased to discuss your requirements and support your adoption of the technology into your work flow.

https://www.linkedin.com/company/drive-inc-ltd

Previous Post
Next Post

The Driveway™

Welcome to drive, where automotive design quality meets digital craftmanship.

Great design has been proven to play a vital role in the success of the world’s leading brands.

drive have cultivated a unique approach encapsulated in The Driveway™.  Not just a process but an attitude, a personalised approach and a distinct culture that sets us apart.

Categories

  • CGI (15)
  • Design (24)
  • Discussion (22)
  • Events (19)

Other News & Views

View all →
←
→
van body kit designing

Designing a car body kit or accessories

The UK’s aftermarket sector is worth over £21 billion per year.

Read More

BUILDING TRUST

We believe that building trust, with the people we are going to work with, is vital to ensure a long term relationship.

Read More
Establishing a car brand

ESTABLISHING A CAR BRAND

When establishing a car brand, getting everything right from the beginning is vital, from the name, product proposition and brand identity.

Read More

CLIENT DISCOVERY MEETING

When a prospective client approaches drive, we have a client discovery meeting, to fully understand their project.

Read More

RUBERY OWEN BOARDROOM

My favourite place to have presented drive, has to be the Rubery Owen boardroom.

Read More
Drive design

Design Consultancies offer something different

Few companies do not use the services of external design consultancies.

Read More

Call us to discuss your plans.    01483 211200

Contact Us →
  • Home
  • Success Stories
  • The Driveway™
  • Insights
  • About Drive
  • Let’s meet
  • CAREERS

Where to find us

1 Rose Lane, Ripley
Woking, Surrey
GU23 6NE

+44 1483 211200
hello@drivedesign.co.uk

©2024 Drive Inc Ltd. All rights reserved. Company no. 03444731. Privacy Policy.

  • Home
  • Success Stories
  • The Driveway™
  • Insights
  • About Drive
  • Let’s meet
  • CAREERS
  • Home