UTILISING DESIGN DATA
Automotive Visualisation is producing visuals using the digital design data created during the development or production stages.
The advantage of computer-generated imagery and animations is allowing companies to communicate the feeling and share the vision before there is a physical product. They say ‘A picture paints a thousand words’ so an animation must be a novel.
When it comes to visual content, the world of film and television with their action sequences have raised consumer expectations. Even modern gaming ‘story’ sequences have helped set a new standard.
ANIMATING THE VEHICLES
Dynamic seamless fly-through sequences are de rigueur, with the film shoot needing to happen in a dramatic impossible-to-reach location, to ensure the ‘wow’ factor. That is where digital comes into its own!
Design teams now rely on the same digital storytelling tools and processes to help their designs get sign-off by senior management. The same data and outputs can then be used to satisfy marketing and advertising department’s story telling and campaigns.
VR EXPERIENCES
The initial ideas are still conveyed through sketches and renders, key items in any designer’s tool kit, but CGI has replaced the array of traditional story boards, renders and exploded diagrams, as digital 3d models are introduced much earlier in the process.
Designers use Virtual Reality to develop new designs and review them. Virtual meetings taking place with international design teams able to attend the same virtual review online, negating the need to travel and meet in person.
MARKETING ASSETS
The same assets can be used to create digital content to support the launch of a new product into the market, as well as provide future customers real time experiences in VR to explore new vehicles and configure them to their own preference.
Drive has always placed digital data at the centre of our process and realised the need for a dedicated CG department to create visual content for management to make informed decisions, and any assets that the Marketing team may require.
