Drive Automotive Design Consultancy

Drive international automotive design consultancy | Car design studio nr London | UK

Autonomous Supercars – The race is on.

Posted on Friday April 1, 2022 by Chris Longmore

The race to produce the first production autonomous supercars is well and truly on, as many doomsayers mourn the passing of true driving – missed gearshifts and terrible lines around corners – Supercar manufacturers and their highly specialised engineers are more excited than ever.  Why? ….

autonomous supercar

…. because they will at last see their cars perform at the maximum.  Currently they resign themselves to the fact that the people who buy these ultimate performance vehicles are unable to exploit the full potential of the car.

As Peter Stevens is quoted as saying “There are many supercars, but not many super drivers”

Far from autonomous cars reducing us all to the lowest common denominator commuter speeds, the real benefit is for ‘B’ road experiences like never before.

autonomous supercar interiors

With autonomous control, owners will choose their preferred setting, not suspension stiffness but style of driving, clicking the dial to their driver of choice, from Alonso all the way to the Max …… Verstappen.

autonomous supercars

Moving to autonomy has relieved the need for a steering wheel, and this reduction in production costs for right and left hand drive, has allowed other manufacturers to contemplate entering the supercar market, and niche brands to compete on more even terms.  With steering wheels, pedals and gear shifts now being additional cost options for those who wish to pretend to be driving, the commercial benefits are clear.

So with autonomous supercars using all the latest sophisticated positioning and sensor technology, the passenger phrase “Slow down, you don’t know what’s around the corner” will at last be erased from the English language.

Chris

Previous Post
Next Post

The Driveway™

Welcome to drive, where automotive design quality meets digital craftmanship.

Great design has been proven to play a vital role in the success of the world’s leading brands.

drive have cultivated a unique approach encapsulated in The Driveway™.  Not just a process but an attitude, a personalised approach and a distinct culture that sets us apart.

Categories

  • CGI (15)
  • Design (24)
  • Discussion (22)
  • Events (19)

Other News & Views

View all →
←
→
van body kit designing

Designing a car body kit or accessories

The UK’s aftermarket sector is worth over £21 billion per year.

Read More

BUILDING TRUST

We believe that building trust, with the people we are going to work with, is vital to ensure a long term relationship.

Read More
Establishing a car brand

ESTABLISHING A CAR BRAND

When establishing a car brand, getting everything right from the beginning is vital, from the name, product proposition and brand identity.

Read More

CLIENT DISCOVERY MEETING

When a prospective client approaches drive, we have a client discovery meeting, to fully understand their project.

Read More

RUBERY OWEN BOARDROOM

My favourite place to have presented drive, has to be the Rubery Owen boardroom.

Read More
Drive design

Design Consultancies offer something different

Few companies do not use the services of external design consultancies.

Read More

Call us to discuss your plans.    01483 211200

Contact Us →
  • Home
  • Success Stories
  • The Driveway™
  • Insights
  • About Drive
  • Let’s meet
  • CAREERS

Where to find us

1 Rose Lane, Ripley
Woking, Surrey
GU23 6NE

+44 1483 211200
hello@drivedesign.co.uk

©2024 Drive Inc Ltd. All rights reserved. Company no. 03444731. Privacy Policy.

  • Home
  • Success Stories
  • The Driveway™
  • Insights
  • About Drive
  • Let’s meet
  • CAREERS
  • Home